I saw this report the other day
Actually this is work from where I work so I have extra belief in it's integrity.
Bottom line is if you add up the figures for what people in Britain say they drink you get a number. If you compare that to the sales figures for the industry then about 40 - 60% is unaccounted for.
I just burst out laughing! What do you suspect? I spent years lying to everyone about my alcohol consumption, alcoholics do. I think probably 90% of all booze is consumed by about 10% of the population. Then there is a rump who think on a "normal" week when stating their comsumption but forget the 1 or 2 days a month it is higher the occasional bingers.
For me however I had no control over my drinking it simply controlled me. On a daily basis I rarely could accurately add up how much I had drunk by the end of the day, I'd have to give you a range generally greater than 10 pints but less than 15 - no wonder the figures are so far out.
Still a wake up call for Britain possibly, maybe my assumption is wrong if so far more people have an issue than I believe they do.